Jazz Hands!

The month of February brings thoughts of love and sentiment for most, but for Immediate Info it means sequins and sparkle!  This month we are working on a high-end fashion runway video for a company called Rivar's.  Rivar's specializes in custom garment and apparel creation for all types of show choirs, glee clubs, theatre performances, etc.  They operate out of Muncie and Indianapolis, and have recruited Immediate Info for their web video needs.


The goal of this video is to be an integral part of their 2011 catalog release, as the "viral video" that can boost interest in the catalog before it is even available.  So, to go about creating this specific corporate video, we first met with Rivar's promotion team and owner Beth Slusher to discuss their needs.  After a few brainstorming and planning meetings to ensure that we could accurately create a runway/fashion show video to supplement their catalog, we then needed to pick a location.  We settled upon the Indianapolis Arts Garden downtown, where their even staff helped create a magnificent catwalk setup for the shoot.

With three cameramen and over 200 garments to shoot, it was a full-day operation to capture as many pretty shots from as many unique angles as possible.  Upon finishing the shoot, there was over 8 hours of footage that needed to be sorted through to complete a 3 minute video!  Needless to say, we went exclusively for the best of the best shots, and included as much variety as possible in the final product.


The resulting video is one that we at Immediate Info are immensely proud of, and hope Rivar's can make the most of with their 2011 catalog campaign! Visit www.rivars.com for more information about their products.

Back to my Roots

Something that some people may not know about Immediate Info, is that owners Joe Backe and Brian Carriger are products of Ball State University.  In fact, when we first began the business, we learned valuable skills through incubating Immediate Info at Ball State's Center for Media Design.  We met with some entrepreneur class professors, participated in workshops, and eventually rolled out to do business with clients like Eli Lilly, National Nonprofit Town Hall, and the National Association of Women Business Owners in our first year.  And now, for the first couple months of 2011, Joe Backe is going back to school.

Ball State's Institute for Digital Entertainment and Education (IDEE)has contracted Immediate Info as an outside consultant on a video project to be utilized in psychology curriculum.  This project allows us to work with BSU student crew and actors, to create specific educational video content for use in broader multimedia curriculum.  So, while this should be a good chance for students to learn under the guidance and tutelage of distinguished alumni (ahem), we are equally looking forward to learning from fresh, young minds who are developing their skills in video production.

What is even more exciting, is getting the chance to create narrative-structured videos.  This means, having a script/story and working with actors.  No interviews and b-roll on this project - just good old-fashioned movie-making.  The project is scheduled to take from mid-January to mid-March, and should be a great deal of fun to be a part of.

DOC Editing

December brings so many things to people around the world, and for Immediate Info, that has held true in the form of a very cool project.  Calamari Productions (see Vimeo page)has been creating documentaries in the areas of child welfare and juvenile justice for over 12 years, and have recently been commissioned by the Indiana Department of Correction to create a new training DVD.  Utilizing old content from inside state juvenile facilities, courtrooms, etc., Calamari is creating a video to train new and current staff for better practices in dealing with sexual misconduct at these state facilities.


Immediate Info, a partner with Calamari for three years, is handling the editing of the DVD.  We have also handled shooting some new materials for the DVD, including interviews with case workers, experts in juvenile sexual development, internal affairs officers, and others.  Editing for this type of content can be tricky, and very sensitive, as the impact of such a video is very important.  The correct content and assets must best be used in such a way that they communicate a clear message to viewers in need of training.  Calamari Productions owner Karen Grau is scripting the video, under the guidance of Michael Dempsey, Executive Director of Youth Services for the DOC.


This project should take a couple months to complete, because the information involved needs to be so specific.  Immediate Info is honored to work again with Calamari, and we enjoy knowing that the work we do can have such an impact.