Monday, September 27, 2010

Hawk Walk

Immediate Info has been involved with philanthropic group The 24 Group for a few years now, and was happy to help again this year with the "Hawk Walk."  The 24 group is a non-profit organization that educates the public and supports families of someone struggling with addiction.  Their fundraising has allowed them to grant treatment scholarships to those who need financial support to help with their treatment. Immediate Info has donated in-kind services to The 24 Group in the past, shooting event recaps for the Hawk Walk to help provide web video for their website

This year we did something a little different.  Rather than shooting the 2009 Hawk Walk and posting a recap video shortly after, we suggested waiting until about a month and a half before the 2010 walk to unveil it.  They were able to use this "new" web video to send email blasts with the link, to boost interest and attendance.  The result was the largest group the Hawk Walk has ever seen.

This goes to show how utilizing Search Engine Optimization and viral marketing can really have an effect on a non-profit.  The 24 Group used our web video alongside emails and Facebook to successfully promote their event, and we couldn't be happier.  You can see the video on YouTube at THIS LINK.

Tuesday, September 21, 2010

First Blog

Welcome to the first ever Immediate Info blog. Here you can get to know the minds behind the business, and see what we are working on, where to find it, and other insights into how we are continuing video production in Indianapolis and beyond.

This blog comes alongside a revamped website, which I encourage you to check out.  We have scrapped the outdated "Podiium" that was featured for a simpler, more explanatory site.  Our "vidfolio" can now be found on YouTube at

Currently Immediate Info has recently completed a video project for Seven Corners Travel Insurance, based out of Carmel.  This was our second video featuring talent Tim San Filippo, as he explained the benefits of travel insurance while walking through the Seven Corners office.

Their video is available on their YouTube page  We are also currently wrapping up our longest Urology of Indiana web video, this one for Da Vinci robotic prostatectomy surgery.

Please check back here in the future for more updates on Immediate Info, thoughts on web video for businesses and nonprofits, as well as the occasional thought on video and storytelling.