Monday, September 27, 2010

Hawk Walk

Immediate Info has been involved with philanthropic group The 24 Group for a few years now, and was happy to help again this year with the "Hawk Walk."  The 24 group is a non-profit organization that educates the public and supports families of someone struggling with addiction.  Their fundraising has allowed them to grant treatment scholarships to those who need financial support to help with their treatment. Immediate Info has donated in-kind services to The 24 Group in the past, shooting event recaps for the Hawk Walk to help provide web video for their website www.the24group.org.



This year we did something a little different.  Rather than shooting the 2009 Hawk Walk and posting a recap video shortly after, we suggested waiting until about a month and a half before the 2010 walk to unveil it.  They were able to use this "new" web video to send email blasts with the link, to boost interest and attendance.  The result was the largest group the Hawk Walk has ever seen.

This goes to show how utilizing Search Engine Optimization and viral marketing can really have an effect on a non-profit.  The 24 Group used our web video alongside emails and Facebook to successfully promote their event, and we couldn't be happier.  You can see the video on YouTube at THIS LINK.