Monday, October 4, 2010

Hello October

You know Autumn is officially here when you see the Halloween candy available at the stores.  Unfortunately, this doesn't mean much in the world of video production, but personally, it is a wonderful thing to have bite-size candies abounding.

The end of September found the completion of our largest project to-date for Urology of Indiana.  Their 3rd video with us was for their biggest procedure - Da Vinci Prostatectomy.  This video was shot at various locations all around Indianapolis, and included interviews with 9 doctors, as well as one patient.  Needless to say, it was also a deal of work in the editing room, but the whole video came together nicely to explain the procedure and U of I's involvement with it for the past 5 years.  You can find this video at www.urologyin.com in their Robotic Prostatectomy section.


This video proved interesting because not only is there important information to get across to a viewer, but we also had to balance screen time for the different doctors while editing, to ensure that everyone was treated fairly.  This type of video work can be tough since not everyone interviewed explains things the same way, or totally fit as much of what they said as well as some one else.  This was an example of a video where editing WITH the customer in the room was helpful.  Most times, it is easier to just edit a rough cut and swap notes, rather than have someone looking over your shoulder.  Here however, there are so many moving pieces that it worked very well to go against our normal process.